About Me
I am a Fashion Marketing & Business graduate from Norwich University of the Arts, working at the intersection of buying, product and storytelling.
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My approach connects sourcing, development and range strategy with how product is positioned, experienced and understood by the consumer. With the foundation and textile manufacturing, I bring a grounded understanding of supply chain, costing and production, sharing a commercially aware and product-driven mindset.
GANNI HOME
A Strategic Brand Extension into Lifestyle Living
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A buyer-led project exploring how GANNI can expand into homeware through product development, supply chain strategy and emotional storytelling.
What’s inside:
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Brand Extension Strategy
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Trend-led Buying Range (S/S 2027)
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Product Development & Costing
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Supply Chain & Sourcing Model
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Digital Product Passport Innovation
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DÉJÀ NEW
A Circular Gifting & Product Transformation System
A buyer-led concept exploring how GANNI can redefine gifting by transforming emotionally significant garments into personalised homeware through a circular, service-led model
What’s inside:
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Circular Service Model & Customer Journey
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Garment-to-Homeware Product Transformation
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Supply Chain, Logistics & Artisan Network
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Costing Model & Operational Strategy
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Digital Product Passport & Storytelling System
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Prototype Development & Validation
