About Me
I am a Fashion Marketing & Business graduate from Norwich University of the Arts, working at the intersection of buying, product and storytelling.
My approach connects sourcing, development and range strategy with how product is positioned, experienced and understood by the consumer. With the foundation and textile manufacturing, I bring a grounded understanding of supply chain, costing and production, sharing a commercially aware and product-driven mindset.
GANNI HOME
A Strategic Brand Extension into Lifestyle Living
A buyer-led project exploring how GANNI can expand into homeware through product development, supply chain strategy and emotional storytelling.
What’s inside:
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Brand Extension Strategy
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Trend-led Buying Range (S/S 2027)
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Product Development & Costing
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Supply Chain & Sourcing Model
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Digital Product Passport Innovation
DÉJÀ NEW
A Circular Gifting & Product Transformation System
A buyer-led concept exploring how GANNI can redefine gifting by transforming emotionally significant garments into personalised homeware through a circular, service-led model
What’s inside:
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Circular Service Model & Customer Journey
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Garment-to-Homeware Product Transformation
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Supply Chain, Logistics & Artisan Network
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Costing Model & Operational Strategy
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Digital Product Passport & Storytelling System
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Prototype Development & Validation
